Christmas is officially here! And continuing their tradition, Jollibee‘s Maaga ang Pasko campaign is finally launched together with their brand new ambassadress Nadine Lustre. Now on its 20th year, Jollibee‘s Maaga ang Pasko is an annual toy and book drive that aims to spread the love to children in.
Kicking off the campaign, we drove last weekend all the way to Mabalacat, Pampanga where members of the Lumen Anima Chorale and Nadine greeted us. Together they got the guests up on their feet and cheerfully singing along to their favorite Filipino Christmas tunes. After filling the Jollibee store with joyous caroling, Nadine proceeded to drop her personal toy and book donations in the Maaga ang Pasko collection box. This was then followed by the Jolly Toy Scouts members who went around the room to collect toys and books from customers who trooped to the event.